The DoubleClick DFP is recognized to be a very powerful and free ad server that is run by Google. The main reason and the purpose of DoubleClick DFP are to make sure that every ad is requested and it is filled with a very valuable and important impression and it comes from a direct campaign or even ad exchanges and network. The ad server is necessary sometimes in the earliest stages what's the life cycle of the publisher. If in case all the ads are being served to the user by a single source of demand, then this can mean that the ad server is offering little advantage and has increased the complexity. With the growth of the inventory, opportunities can arise to introduce additional demand which keeping one aim in mind to increase the inventory. The DFP stands for DoubleClick for publishers in the platform which is designed to manage the process of delivering ads to the user's website, games, and even mobile phones and a few more. It is a service that is run mainly by Google and it is capable of providing the user with the tool kit to manage the user ads for audiences that are multi-device. The features of DFP can include the central place, advanced forecasting, and even the optimization of the revenue. It allows the user to connect as well as reside the double-click for the Publishers from programs that are reporting, the databases, as well as programs that are custom in nature via the standard of driver’s base. The user can connect to the Google ad manager anytime he desires from anywhere he wishes. The ad manager of Google has live information from the sources of custom apps, Analytics ETL, and even business intelligence.
BI & Analytics
BI or business intelligence is a software which is designed to retrieve as well as analyze, at the same time transform and report the data for the business intelligence. The application is generally meant for reading the data which has been previously stored by the user and often but not usually necessary in a particular data warehouse or even a data mart. The business intelligence has been largely presented with a set of technologies that are capable of supporting the process of decision-making within the companies and the enterprises who are focusing mainly on the execution, middle management as well as analysts who are supporting them. The adaptors and the drivers are capable of providing the fastest and a straightforward way by which the user can connect to the information visualization as well as the real-time technologies. They are capable of supplying a functionality which is a query, via the access of Google ad manager, information as well as metadata that is capable of integrating with the user and analytical tools.
ETL, Replication, & Warehousing
The motorist is capable of extending the tools of the ETL along with the Google ad manager right into the tools of ETL and ELT. It is done for the process of replication which is dependable and has a secure data movement. The process of joining information to the warehouse or the user's RDBMS can ease the coverage, as well as inquiries that are offloaded and are operational and can boost the archive data for the process of recovery from disaster and has support information for the governance of the initiatives and so on.
The process of data management happens by encouraging protocols such as ODBC, JDBC, and even the ADO.NET an along with the wire protocol interfaces for the servers such as SQL as well as MySQL. The user can link to the servers easily and there is no difficulty in managing the Google ad manager information from a huge assortment of database management.
Workflow & Automation Tools
Connecting to the Google ad manager from the tools of information migration, BPM, and even ESB. In this case, the adaptors and the drivers are capable of providing the users and access to programs such as SQL SSIS, Microsoft flow, Power Apps, BizTalk, and so on.
Developer Tools & Technologies
It is the simplest way in which the user can incorporate with the Google ad manager from anywhere he desires that it is capable of helping the user to build a quality of software which is better than earlier.